Visual consultancy
CLIENTAsprey
PROJECTWindow scheme, Hakan Rosenius’ Spring/Summer 2008
The brief
Asprey commissioned us to produce and install a window scheme to replicate and enhance the subtle silk prints, brocades and embroidery of the latest Hakan Rosenius Collection.
The work
We have worked closely with Asprey for the last four years, implementing all window schemes. Here we were asked to propose a technical solution for colourways, design the layout of the panels and produce and install the display itself.
The scheme consisted of six windows, each with a painted back panel to match the colours of the collection. Over 500 silk flowers were sourced and applied to the back panels to be sympathetically displayed amongst the garments, accessories, jewellery and lifestyle items. Black vinyl borders allowed us to reframe the window and give the customer a clear, uninterrupted view of the products.
The results
One Saudi client wanted to buy the entire scheme! Sales of the collection have been excellent, with a wonderful reaction to the scheme from customers and staff alike.
