Retail graphics
CLIENTThomas Pink
PROJECT‘Splash of Colour’ campaign window scheme, 2008
The brief
Our commission from Thomas Pink was to produce and implement the new ‘Splash of Colour’ campaign.
The work
This truly three-dimensional window scheme featured the same bright colours as the Thomas Pink garment range, as well as props and busts to add charm and personality.
The graphics were printed by McKenzie Clark on a variety of substrates, including large and small wrapped canvas, and lightweight board to suit the space and access available within the windows. The extra dimension came from props such as easels, brushes, palettes, wooden mannequins and busts with articulated arms and heads – all serving to bring the scheme to life.
The results
This campaign generated a great deal of customer interest, and helped to create an uplift in the sales of womenswear – especially those garments featured in the scheme.
