Retail graphics
CLIENTStore Twenty One
PROJECTWindow graphics for three new concept stores
The brief
Working closely with Dalziel & Pow, McKenzie Clark were asked to create a high quality window graphic treatment for three new concept stores for Store Twenty One. The treatment had to be changed seasonally without needing a professional installer.
The work
We recommended our ‘Magnawall’ product, which is printed directly to thin rollable Polyester with a ferrous backing. This ‘sticks’ to a 0.7mm thick magnetic rubber applied directly to the wall. Replacement graphics can be sent to stores rolled in a tube for low cost distribution and applied quickly and easily by store staff.
We also produced and applied vinyl cut decals to the inside of the windows and wet mounted large lifestyle images printed to self adhesive vinyl and applied to fitting room doors.
The results
In the words of our client, “The graphics are so vibrant and seamless they look like light box graphics”.
