Retail graphics

CLIENTRiver Island

PROJECTBespoke Ladies’ Denim Wall, River Island Glamour stores

The brief
We were asked by River Island to create bespoke in-store graphics to cover internal glass panels at two of their Glamour store locations, using their new Ladies Denim creative.

We needed to design, produce and install both locations within 1 week.

The work
Madico Clearlite is an innovative, optically-clear printable polyester film from our Environmental collection, and was the perfect medium to use for this project. It has been designed specifically for glazed panels to provide vibrant and exciting advertising, design, corporate identity and interior design possibilities.

We used yellow self-adhesive translucent film for the front top section of glass and our Madico Clearlite media for the reverse.

For the bottom of the glass, we printed onto a white self-adhesive vinyl. This was an unusual glass treatment, using three different products to create stunning, 3-dimensional visual effects on both sides of the large glass walls. The graphics were installed using a professional application fluid and special scaffolding, as there were escalators directly behind the glass panels.

The results
The client’s own words: “We’re delighted with the professional finishing and visual impact of this new feature wall. McKenzie Clark worked with us closely to ensure the desired finish and correct materials were used. We are quietly confident this graphic treatment will further increase our Ladies’ Denim sales in this store and other potential stores in the UK.”