Retail graphics
CLIENTOffice Holding
PROJECTStore Graphics
The Brief:
Our client asked us to produce interior store graphics for their 103 stores and all concessions. We were required to produce interior graphics for their top ten stores which would be installed by McKenzie Clark installers and also a solution that could be distributed to all other stores and installed by the Office store staff in conjuction with the main campaign.
In addition our client asked us to produce a magnetic graphic display solution in a further twelve stores to be installed by McKenzie Clark.
The Work:
Working closely with the designer, we provided guidance and advice regarding the creation and supply of artwork suitable for the large format graphics.
We produced 11,590 graphic items including printed repositionable vinyl, Magnetic wallpaper panels, cut vinyl and window display elements as well as POS items for each store.
All printed vinyl elements to be produced from artwork were produced direct to repositionable vinyl and magnetic graphics for ease of installation by store staff. Working with the Office Marketing team, bespoke display kits were distributed depending on graphic areas available and individual layouts at each store.
We then scheduled 22 store installs across the country with individual graphics display distribution to a further 93 stores.
The production time for this project was completed within two weeks, with collation and distribution completed within 4 days. Installations across the country were completed the week following collation to coincide with the campaign launch. The further magnetic displays within twelve Office stores were installed within an agreed schedule fitting in with any access limitations and requirements.
The Reaction:
Here’s what our client had to say in an email sent to David Snaith, Sales Director and Paul Cooke, Project Manager:
“Just wanted to drop you a note now SS11 has been completed to let you know how happy we are with the huge SS11 job you have done for us as well as all the other smaller jobs.
No job is ever a problem for you and Paul and you often turn around what we would consider as the impossible.
SS11 was a huge job and we were really apprehensive about going with a new supplier. You gave us complete confidence and Paul was great at keeping us in the loop and chasing up any hiccups and rectifying them.’
Below is a note from Erin who worked closely with Paul on the SS11 artwork and rollout and she has had nothing but praise for him:”
‘It was absolutely fantastic working with McKenzie Clark, Paul and David me great confidence after visiting the factory - that they're based nearby too meant we could speak face-to-face and discuss options. Communication throughout the whole of the SS11 scheme was brilliant; Paul was very good at responding to queries (and there were a few at the beginning!) and guiding the artworking process. If any problems occurred, they were dealt with efficiently and with little fuss. So a big thank you to Paul, David and all involved - glad we have been able to work together and hope it continues.’
Holly Lester - VM Coordinator OFFICE
Spring/Summer Graphics
Autumn/Winter Graphics
