Retail graphics
CLIENTNokia 1
PROJECTA dynamic 3D ‘Wave’ stand to promote the N97 handset
The brief
We were asked by Nokia Global to produce an innovative and dynamic 3D stand based on a wave design to promote the new N97 handset. From receiving the architect’s outline design we had just 7 days to create artwork, build all the elements of the stand and install the unit.
The work
From the architect’s outline, we produced workable drawings which we used to create artwork and build 7 fin-shaped opal light boxes illuminated by LEDs and covered in DTM Duratran vinyl. This was fitted 2mm from the edges of the fins to avoid dog-earing and to create a dynamic edge-lit effect.
The 7 fins were set into a plinth to form the basis of the ‘Wave’ effect. The plinth was edge-lit with opal sides reverse printed to clear acrylic and a DTM and sealed floor graphic top. The surfboard was wrapped in vehicle DTM printed wrap vinyl and fitted to the fins to be used as seating.
Linked to the unit was a sound system to demonstrate the handset’s music capabilities, and 2 moving coloured water effect gobos to enhance the dynamic wave-effect design.
Results
Nokia loved the stand and were especially delighted at how quickly we had been able to turn around artwork and build a bespoke 3D unit incorporating many different elements and requirements.
