Retail graphics
CLIENTMulberry
PROJECTThemed window displays for the launch of ‘Romance’
The brief
Mulberry asked us to create a series of oversized Scrabble tiles, spelling out ‘I LOVE U’, and a giant replica and fully functional book to tie in with Mulberry’s in-store launch of ‘Romance’ – Chris Craymer’s new book.
The work
The tiles were made from highly lacquered MDF with cut vinyl decals applied to the face, and were used to display products from the Spring/Summer 2009 collection in both the window and interior of the store. The versatility of the tiles allowed them to be distributed to all UK stores and many European and franchise sites around the world.
For the front window of Mulberry’s flagship Bond Street store, we produced a giant, facsimile version of the book with eight individual turning pages showing images from ‘Romance’. Constructed from lightweight, recyclable honeycomb board, and wrap-mounted with high quality photographic prints, the book was around 3 metres wide and 2 metres high with metal armature to keep it in a tilted and open position.
We also produced guidelines and sample books to be dispatched to franchise stores where display materials were to be produced locally. These included CAD drawings, construction guides and material samples.
Results
A resounding success! The eye-catching window and store displays captured the attention of Mulberry’s customer base and the press, generating extensive press coverage for the UK and worldwide promotion.
