Retail graphics

CLIENTL'Oréal 1

PROJECTIn-store graphics for over 500 stores

The brief
We’ve worked with L’Oréal for over 20 years, producing in-store graphics for over 500 stores in the UK and Ireland. Adhering to strict brand guidelines, colour reproduction and overall quality are of paramount importance.

The work
Almost every graphic is a different shape and size, so each project starts with extensive adaptive artworking to convert international guidelines to fit the many different crops.

At the same time, colour testing across many different media ensures consistency of colour when the finished site is viewed in its entirety. Colour correction and retouching is undertaken on selective areas to create the best match to the product and the most striking result.

Once approved all graphics are produced in-house, collated and either distributed to store or installed.

The results
On-going reinforcement of L'Oréal's brand and market share – and a lasting client relationship.