Retail graphics

CLIENTL'Oréal 2

PROJECTLaunch of the new Diesel ‘Only the Brave’ male fragrance

The brief
To work with L'Oréal Prestige and Collections and shop fitters, Attic Room, to launch the new Diesel fragrance for men, ‘Only the Brave’. In-store sites across the country would be created to provide maximum impact whilst reflecting the brand’s premium status and international guidelines.

The work
Moulded brick panels were a key element of the site design. With a rough texture, these would provide a sharp, slick contrast against smooth, shiny acrylic and gloss mounted prints, achieving the high impact look demanded.

With a week and a half to turn the project around and two main deliveries to hit within 3 days of each other, timings were extremely tight. In this short time, we produced 61 moulded brick panels. Each of these was fitted with 5mm clear acrylic panels mounted with cut vinyl in two colours using brushed aluminium spacers.

At the same time, we produced around 94 gloss lambda prints wrap mounted to 2mm foamex and approximately 80 square metres of white self adhesive vinyl, along with lambda duratran and direct to media backlit polyester.

Results
The final sites were high impact, eye-catching and reflected the dynamism of the brand. The client was delighted with the result and achieved their target to be a number one male product launch.