Retail graphics
CLIENTHugo Boss 2
PROJECTSpring/Summer Collection: window graphics
The brief
For their Spring/Summer Collection 2009, Hugo Boss wanted to concentrate on unmistakable brand identity and global consistency. To this end, the campaign was to use Boss Black as its inspiration.
Our brief was to produce window graphics and a Visual Display Campaign for the Sloane Square store, using the latest photography shot by Mario Testino on location in Nice.
The work
The substrates were printed on the RHO 800 to the reverse of our own optically-clear polyester film (the Madico Clearlite medium). This was then backed up with white vinyl to produce a graphic for interior application to glass. In total, we created stunning graphics for seven windows.
The installation occurred overnight, and included large in-store lambda visuals to complement the new season look.
The results
The work speaks for itself. Everyone agrees it has a very strong presence in the location. Our efforts were described as ‘above brief’ by a happy client.
