Retail graphics

CLIENTHugo Boss 1

PROJECTWindow scheme, Liverpool store

The brief
This commission from Hugo Boss was to produce and install high quality window graphics to create greater impact than product and mannequins alone.

The work
The Hugo Boss Liverpool store is a first floor site with large windows, some as high as 15m. This latest design scheme involved adding graphic windows to the more traditional props and products to increase visibility and impact.

Using the new Autumn/Winter photography shot by Mario Testino and Terry Richardson, we printed outstanding quality, full height graphics up to 9m tall to optically clear film. This was then backed up with white and applied to the inside of the graphic windows to give 100% coverage. Branding in cut vinyl was also added.

The results
The store is going from strength to strength. Since the installation of this scheme, trading has been excellent, with quarterly targets exceeded. Customers and staff regularly comment on the strength and impact of the windows.