SLS Group
CLIENTChelsea FC Museum
PROJECTInterior Branding for the Chelsea FC Visitor Museum
The Brief:
Our client asked us to create a high visual interior and exterior branding solution whilst at the same time providing visitors with the important directional signage to guide them around the football grounds.
The new imagery to be used in this exciting campaign was to lead visitors through the story of Chelsea FC, displaying a mixture of historic and up-to-date images of Chelsea players and memorable moments over the years.
The Work:
After an initial site survey of the desired branding area, we produced a range of interior and exterior graphics solutions in a variety of applications to create striking action graphics throughout the club.
From artwork and imagery supplied by Chelsea FC, we printed direct to dibond to create a hoarding-like graphic at the entrance of the club. We then produced a giant dibond cut-out of Chelsea player Peter Cech which was applied alongside the exterior entrance graphic and Fernando Torres to be applied on an interior wall next to a uniquely branded visitor tunnel.
The unique branded tunnel was designed for visitors to walk through, leading them to the Chelsea FC museum on the 1st floor. Self adhesive fire-rated vinyl was applied to the tunnel and also to the side wall providing every visitor with a high impact branding experience.
The Result:
Visitors have really enjoyed the high quality branding historic wall sections
