Marketing suites
CLIENTMe&Dave
PROJECTMount Anvil Launches Central Square
The Brief:
We were asked to create an innovative marketing suite for a brand new Central London residential development in Clerkenwell, just a stone’s throw from the city.
The Work:
After taking an initial brief from our client, we recommended ways in which to make their innovative visuals into a reality and transform the marketing suite area to capture the creative spirit of the area in which the development sits and also to embrace the sophistication of a strong city audience.
Utilising Me&Dave’s innovative approach, we applied a strong green Astroturf to one of the marketing suite walls giving the impression of a fresh, creative space. We then fabricated a bespoke laser cut back-lit aluminium light-box within the Astroturf to emphasise the development itself. Back-lit fabric frame cubes were also fabricated in various sizes and then placed around the suite itself. City lifestyle images and maps of the development were also reproduced on various print medias to provide differing levels of opacity and light.
By applying cut vinyl lettering and contrasting 3D lettering around the walls of the marketing suite, visitors could see new exciting details of the new development every which way they turned. We also applied smaller cut vinyl lettering to some of the finer details within the suite such as hanging acrylic tags and display plinths.
The Result:
Me&Dave was extremely pleased with the outcome of this project and said the design of the marketing suite helped to create a “consistent campaign that gives the development personality and standout”.
