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CLIENTLeicester City FC

PROJECTStadium rebrand for key Sponsors KING POWER and Air Asia

The Brief
Leicester City football club tasked us to produce new branding for their stadium. This included all re brand items for the stadium exterior, bowl, Concourse and Club store facade.

The Work
In order to start the process every element of the stadium needed to be audited for location, size and quantity. This was completed in two days and a ‘Look Book’ produced showcasing all elements with variations on creative. The creative was narrowed down and a definitive canvas document produced. All items were then art worked and sent for final client sign off. Work had to progress at speed to meet a key date in the LCFC fixture calendar. This meant the project was scoped, art worked, approved , produced and installed over a 7 day period.

The Result
The key date was met and all the rebrand implemented – LCFC was extremely pleased with the overall look and impressed with McKenzie Clark’s ability to turn around a diverse and complex budget on time and on budget.