The idea wanted to portray how, by using O2 Broadband they would squash all your broadband niggles. The sketch idea was a 3D, O2 Home Broadband, lowering onto inflated niggle models that are squashed by the Broadband.

The work
From the outlined brief with ideas & scamp we produced this freestanding mechanical display. The whole unit is run within the sealed floor plinth. The inflatable niggles are set under the text that lowers & rises on a motorised pulley system which triggers the inflatables to enhance the squashed effect.

The text was modelled in MDF with a sprayed finish and set within a clear acrylic cloud. It was important that the letters were spaced & so this complex design was constructed to create the specific design.

The mechanism is encased within the disguised framework that has been camouflaged into the translucent backdrop. The design is brought together with a hand polished 15mm acrylic printed landscape.

The results
A very effective animated 3D addition to the total cross media campaign running simultaneously. It sparked plenty of interest with crowds of shoppers hanging around at the window to watch the display.

This window display proved so effective that the client requested its reinstallation following the next scheduled window display.