Project
We were asked to design a suspension system for a 23m tall graphic display to promote Lancôme’s BAFTA event at Selfridges.

The results
The event was considered an enormous success, and the aerial display itself was highly visible from Lancôme’s permanent and temporary promotional sites, creating great visual impact for customers using the escalators. In fact, Selfridges granted Lancôme permission to keep the display in situ for a further three weeks after the main event.

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